New print media in fly fishing is a foreign concept and a lost art. Most fly fishing publications would rather you read their content on a tablet, unable to smell the fresh printing toners and feel the crisp pages in your fingers. The magazines that still exist, are filled with ads for things you don’t need. Hooksetters Union is simplifying fly fishing print media. Popularized in the 1970s punk subculture, zines are self published, free of ads and made simple for quick coffee table or tying desk enjoyment. All your favorite social media posts, writing, fly fishing​/​upland art, music, and photography in a short and concise booklet.